Raccoon AI Influencer Marketing

Find the right influencers, analyze the KOL landscape, and create outreach templates for collaborations. Build authentic partnerships that drive results.

How to run influencer campaigns with Raccoon AI

1

Define your influencer criteria

Start by clarifying who you want to work with. Consider audience alignment, content style, values fit, and budget constraints.

Quality over quantity

A few well-matched influencers outperform dozens of misaligned ones. Focus on audience overlap and authentic fit with your brand.

Help me define influencer criteria for a plant-based protein supplement brand. Target customer: fitness-focused millennials interested in sustainability. Goals: brand awareness and trial. Budget: $15K/month. What should I look for?

2

Research and build your list

Systematically find influencers who match your criteria. Look beyond follower counts to engagement rates, audience quality, and content authenticity.

Vet thoroughly

Check past partnerships, audience sentiment, and content consistency. One viral post does not make a good partner-look for sustained engagement.

Build a list of 25 influencers for our protein supplement launch. Criteria: Instagram and TikTok, 50K-500K followers, fitness and wellness niche, US-based. Include engagement rates and contact info.

3

Analyze the landscape

Understand the broader KOL ecosystem in your space. Who are the top voices? What are competitors doing? Where are the opportunities?

Find the gaps

The most followed influencers are often oversaturated with partnerships. Look for rising voices and underserved niches.

Analyze the influencer landscape for plant-based nutrition and fitness. Map top KOLs, identify which influencers competitors like Vega and Orgain work with, and find untapped opportunities for our brand.

4

Craft personalized outreach

Generic pitches get ignored. Reference specific content, explain why you chose them, and lead with value.

Be human

Influencers receive hundreds of pitches. Stand out by being genuine, specific, and respectful of their work and audience.

Write outreach emails for @FitWithSarah and @PlantPoweredAthlete. Our product: organic plant-based protein supplement. Campaign: 3-month ambassador program. Personalize each based on their recent content about sustainable fitness.

5

Structure the partnership

Define clear expectations, deliverables, timelines, and compensation. Good partnerships are built on transparency and mutual benefit.

Think long-term

One-off posts rarely move the needle. Build relationships for ongoing collaborations and authentic advocacy.

Create a partnership proposal for @FitWithSarah. Campaign: 3-month brand ambassador. Deliverables: 2 feed posts, 4 stories, and 1 Reel per month. Include compensation options ($2,500-3,500/month), timeline, and usage rights.

6

Track and optimize

Measure campaign performance beyond vanity metrics. Track conversions, sentiment, and long-term brand impact.

Learn and iterate

Document what works. Which influencers drove results? What content formats performed? Use insights to improve future campaigns.

Raccoon AI Influencer Marketing process

Frequently asked questions

Build authentic influencer partnerships that drive real results. Raccoon AI helps you find the right creators, craft compelling outreach, and manage campaigns efficiently.

Have more questions or looking for a different solution? Contact sales

Describe your target audience, product, and goals. Raccoon AI searches across platforms to identify influencers whose audience and content align with your brand. It looks beyond follower counts to engagement quality and audience fit.

Personalize every message-reference specific content they created. Lead with what is in it for them (beyond money). Be concise and clear about what you want. Raccoon AI generates personalized outreach based on each influencer content and style.

Track multiple metrics: reach and impressions, engagement, click-throughs, conversions, and brand sentiment. Use unique links and codes to attribute sales. You can also export data from your campaign management platforms, and export the metrics and upload them on Raccoon AI to get a complete analysis.