Raccoon AI Product Content

Create compelling product descriptions, size guides, and comparison charts for e-commerce. Content that converts browsers to buyers.

How to create product content with Raccoon AI

1

Provide product information

Share product details: specifications, features, materials, and any unique selling points.

More detail, better content

The more information you provide, the more compelling and accurate the descriptions. Include what makes each product special.

Launching Trailblazer GTX trail shoe next week. Specs: 10.2oz, GORE-TEX, Vibram, carbon plate, $189 - only waterproof trail shoe with carbon plate. Need: Shopify product page, Amazon listing (title <200 chars, 5 bullets, backend keywords), 3 Instagram posts with captions. Voice: technical but not stuffy, runners talking to runners.

2

Define your brand voice

Specify the tone and style that matches your brand. Luxury differs from budget-friendly differs from technical.

Consistency builds brand

Product descriptions should sound like they come from the same brand. Define your voice and apply it consistently.

PeakRun Athletics brand voice: performance-first running brand, founded by runners, technical but not intimidating. Confident without bragging, specific with data, active voice. Words we use: engineered, tested, proven. Words we avoid: revolutionary, game-changing. Reference: Salomon's technical copy but more warmth, more personality than Hoka, less corporate than Nike.

3

Generate descriptions

Raccoon AI creates product descriptions optimized for both readers and search engines.

Conversion-focused

Good descriptions answer customer questions, highlight benefits, and overcome objections-all while being pleasant to read.

Trailblazer GTX product page: headline (<60 chars), subheadline, main description (180 words - problem, tech explanation, Maya Chen endorsement, who it's for), tech specs section, 4 "Why Trailblazer" bullets, size/fit note. SEO: "waterproof trail running shoes", "GORE-TEX trail shoes", "carbon plate trail runners".

4

Create supporting content

Generate size guides, comparison charts, FAQ sections, and other content that supports purchase decisions.

Remove friction

Every unanswered question is a reason not to buy. Supporting content addresses concerns and builds confidence.

Supporting content for Trailblazer GTX: (1) FAQ - GORE-TEX heat, carbon plate ground feel, waterproof breathability, replacement timing, road running use. (2) Comparison vs Salomon Ultra Glide GTX - weight, waterproofing, stack height, price, verdict. (3) Care instructions - GORE-TEX cleaning, drying, DWR re-treatment. Format for Shopify widgets.

5

Optimize for search

Ensure descriptions include relevant keywords while remaining natural and readable.

SEO that doesn't sacrifice quality

Keyword-stuffed descriptions hurt both rankings and conversions. Raccoon AI balances searchability with readability.

SEO pass for Trailblazer GTX. Keywords: "waterproof trail running shoes" (8.1K/mo), "GORE-TEX trail shoes" (2.4K), "carbon plate trail running shoes" (1.8K). Issues: "waterproof" only appears once (need 3-4), no H2 with primary keyword, missing schema markup, need alt text. Optimize while maintaining brand voice.

6

Scale across catalog

Apply consistent quality and voice across your entire product catalog efficiently.

Catalog-wide consistency

Whether you have 10 products or 10,000, maintain consistent quality and voice. Raccoon AI scales with your catalog.

Raccoon AI Product Content process

Frequently asked questions

Create e-commerce content that drives conversions. Here are answers to common questions about product content with Raccoon AI.

Have more questions or looking for a different solution? Contact sales

Product descriptions, titles, bullet points, size guides, comparison charts, FAQ sections, care instructions, and any content that helps customers make purchase decisions.

Yes. Upload product images and Raccoon AI generates descriptions based on visible features. Combine with specifications for complete, accurate descriptions.

Yes. Define your brand voice once and apply it consistently across all product content. Luxury, casual, technical, playful-whatever fits your brand.

Create comprehensive size guides with measurements, international conversions, fit recommendations, and measuring instructions. Reduce returns with clear sizing information.

Yes. Generate content for hundreds or thousands of products efficiently. Batch processing maintains quality and consistency at scale.